New Northern Ireland Craft Website Launched

April 4, 2004--The official launch of the AD : Our Time Our Craft Website was held on Wednesday 24th March, at 12.00 noon at the Armagh City and District Council Offices. The Mayor of Armagh, Councillor Pat O'Rawe, hosted the event that saw the Craft website launched by the Mayor of Ards, Councillor Jim McBriar.

A demonstration of the key features of the website was given by Canice Hamill of Initiative Economic Development (www.initiative.ie). The website, which can be found at www.adcrafts.info, offers viewers a first stop shop for anyone interested in the Craft industry in Northern Ireland. In addition to providing contact details of the participants and the various disciplines they pursue, it also illustrates the fine quality of their work with a wide range of high quality images freely available to the media. The website also includes a password protected participants' area that presents the craft producers with a forum to consult and communicate with one another and to download training materials.

London-based PR Consultant, Saffron James, was the guest speaker at the event. Commenting beforehand Saffron said, "This website offers a wonderful opportunity to these Craft businesses to compete in today's economy. They have been presented with a chance to co-operate effectively to raise their profile and make a real impact in an increasingly competitive marketplace."

The AD : Our Time Our Craft programme has been set up to assist thirty craft producers from the six council areas of Ards, Armagh, Banbridge, Craigavon, Down, and Newry and Mourne. Their products include interior design, fashion, jewellery, pottery, woven goods, and food and drink. With a strong business focus, the programme offers a fresh approach to craft sector development. It is designed to raise the profile and desirability of locally produced craft. AD : Our Time Our Craft is financed by the European Union's Building Sustainable Prosperity Programme, Invest NI and the six local authorities of Ards, Armagh, Banbridge, Craigavon, Down, and Newry and Mourne.





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